Podcasting is oftentimes treated as either a mash-up of stations' most listened-to pieces or a kind of audio blog. Neither attracts listeners who come to the radio via the internet, nor those who convert into donors. Podcasts can be a low-risk way of developing talent and programming, they can help turn your local radio show into national content, or they can be their own well-crafted gems. They don't have to be difficult or expensive, but they do need to be thought through and constructed with the same care and attention as a broadcast show. This session provides you with strategies and a formula for making brilliant podcasts at your station - using the staff and resources you already have!